High Performance Beverages Co. (OTCMKTS:TBEV) Meets With Walmart, How Will Investors React to the News?

High Performance Beverages Co. (OTCMKTS:TBEV) announces good news following their meeting with Walmart for distribution in Mexico and possible distribution in Sam’s Club in the U.S.

CAVE CREEK, AZ–(Marketwired – Sep 14, 2016) – High Performance Beverage Co. ( OTC PINK : TBEV ) (the “Company”) is pleased to announce confirmation of their meeting with Walmart for distribution of its High Performance Sports Drink in Mexico.

Walmart de Mexico (WALMEX) represents Walmart’s largest division outside of the U.S. consisting of 2,363 stores around the country, including 256 Walmart Supercenter stores and 160 Sam’s Club stores.

The meeting is currently set for October 05, 2016 at Walmart’s corporate headquarters in Bentonville, AK and will include executive buyers from WALMEX and U.S. representatives. Any distribution into Mexico will be handled by Pro Prom, High Performance Beverages Licensee for Mexico, Central & South America. The Company also expects to start preliminary discussions on North American distribution in Sam’s Clubs which has been initiated by Joey Girardin of Girardin International Marketing and Consulting Group.

Toby McBride, High Performance Beverage CEO, stated, “We are extremely grateful for the work that has been done by both Pro Prom and Girardin International Marketing and Consulting Group for the meetings set up with Walmart executives. While optimistic, we realize that with fast potential growth come many challenges that will need to be addressed. With that in mind, I would like to briefly address the Company’s recent decision to increase its authorized shares. While we understand our shareholders concern, the increase is not necessarily reflective of the Company’s intent to dramatically increase its outstanding shares. Rather, we felt it necessary to be proactive and prepared in the event of our decision to utilize our previously announced $5 million credit facility. Should that become necessary, it would be related to significant progress with our operations, inventory controls, distribution and sales. We would view that as a significant positive for our company. Our only other alternative would have been to do a reverse split in order to create reserve shares and that was not an option. We are hopeful that eventual royalties from sales through Pro Prom will allow us to eliminate our remaining notes, fuel growth and procure more conventional forms of financing. Taking this proactive approach is our best option to ensure our abilities to meet potential supply and demand needs. Additionally, unlike a stock split that is irreversible, we can always modify and reduce our authorized shares at a later date.”

About Pro Prom

ProProm Mexico with offices in Mexico City DF, Monterrey Mexico and Guadalajara Mexico, is a 20-year-old company specializing in the deployment and marketing of new products through the aggressive market penetration of new brands through their abilities to elevate brands with dedication, intensity, professionalism and the overall synergy they create when bringing a product to market. Most notably, ProProm was instrumental with the introduction and success of the Gatorade brand in Mexico. To date, ProProm has successfully completed 450 projects with over 200 satisfied clients netting 30 award winning campaigns. Currently, ProProm represents 200 brands including Jelly Belly, Canada Beef, Oleico, Unifoods and Perfect Choice.

About High Performance Beverage Company

High Performance Beverage Company has created a new beverage segment under the trade name High Performance Beverages which manufactures and distributes a line of sport performance drinks. High Performance Beverage Company’s sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day. Our unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in calories and caffeine. This positioning makes High Performance Beverage Co. sport drinks first to market with a sustainable competitive advantage.



The mathematical calculation that represents the degree of change over time is known as “percentage change”.   In finance, it serves many purposes, and is often used to represent the price change of a commodity.

Percentage change can be applied to any quantity that is measured over time any given time period.  Say you are tracking the price of a stock.  If the price increased, the formula [(New Price – Old Price)/Old Price] is applied and then take that number and multiply it by 100.  If the price of a stock decreased, the formula [(Old Price – New Price)/Old Price] is applied then multiplied by 100.

The formula can be used to track the prices of both individual commodities and large market listings, and also used to compare the values of different currencies.  Balance sheets with comparative financial statements often will include prices of specific stocks at different time periods alongside the percentage change over the same periods of time.  Over the past three months, High Performance Beverages Co. (OTCMKTS:TBEV) has seen 147074100 shares trade hands on average.

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High Performance Beverages Co. (OTCMKTS:TBEV) shares closed the most recent session at $0.0003 moving from the previous open or $0.0001.  This is compared to the stock’s 52-week high of 0.29.

Companies are ranked according to their market caps, falling into large-cap, mid-cap and small-cap categories.

Large-cap companies have a market cap north of $10 billion.  These large companies have usually been in business for a long time, and are major participants in well-established sectors.  Investors in large-cap companies don’t necessarily bank large returns in short time periods, though are rewarded with a constant increase in share value over the long run.

Mid-cap companies have a market cap of $2 billion – $10 billion.  Mid-cap companies are usually established companies operating in an industry that is expected to experience quick growth.  Mid-cap companies are usually in the middle of expansion.  They carry higher risk than large-cap companies due to the fact that they are not as established, though their growth potential remains an attraction to investors.

Small-cap companies have a market cap of $300 million – $2 billion.  These smaller companies are usually newer or perhaps service a niche market or a new industry.  Generally considered to be a higher risk than mid or large-cap in part because of their age, their size and the markets they serve.  Small-cap companies usually have fewer resources and are more sensitive to the ebb-and-flow of markets.  High Performance Beverages Co. (OTCMKTS:TBEV)’s market cap currently sits at $694300.

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