What was true years ago is still true today – The single best way to get rich is by getting in on the ground floor of a brand new company in a new industry. Imagine having been in on the ground floor for the iPhone. Similar to Blackberry preceding Steve Jobs’ ubiquitous creation, GoPro has paved the way for the Next Big Thing in sports action cameras. BRK Inc (OTCMKTS:BRKK) has acquired iSeeAutomation camera technology, using it to create the iSee Camera. They are in the process of taking this dynamic technology to another level with an eye on raking in big profits as well.
What makes the iSee Automation camera technology superior to GoPro? Unlike the GoPro, which is designed to simply record the action with the intention of watching at a future time and its awkward antenna-like set-up, the iSee is the first professional sports action camera that can wirelessly broadcast live events AS THEY HAPPEN – LIVE without a cumbersome fanny pack of batteries, transmitters and cables or any other accessories. In addition to streamlining directly to a computer or phone, the camera is designed to sit flush on a helmet, so you never have to fear losing it.
The iSee camera technology was on display during the 2016 NHL All Star game as well as the 2016 World Cup of Hockey where the referees all wore special helmets mounted with BRKK’s RefCam, giving fans a unique, real-time view of the action. Though professional hockey is a big player, one can only wonder how big things could get if the other major sports took advantage of BRKK’s groundbreaking technology. Imagine watching baseball through the eyes of a catcher or umpire? Imagine watching football through the eyes of a quarterback or a linebacker in real time? It may happen sooner than later because BRKK‘s technology is currently being prepped for use in their iSee Automation‘s Catchers Cam.
While most of the other major sports remain untapped, the wildly popular so-called “action sports” (skateboarding, snowboarding, surfing, motorcycle racing, skydiving, etc.) provide another potential revenue stream for this technology. Action sports is one of the fastest growing markets on the planet, becoming a $36 Billion player since the first X Games debuted back in 1995.
As you can see, there is potentially huge growth for BRK Inc (OTCMKTS:BRKK) when imagining the exclusive deals that could be inked with the remaining major and minor sports leagues, collegiate programs and action sports companies. It’s important to note that BRKK has protected technology with a series of patents in order to gain licensing agreements, paving the way for the potential to sign production agreements with sports equipment manufacturers such as Riddell or Protec, or any other company that isn’t aligned with GoPro.
If BRK Inc (OTCMKTS:BRKK) is able to sign deals with the NHL, MLB or the NFL, as well as make inroads to the $36 Billion action/outdoor sports industry, it isn’t that far-fetched to imagine them grabbing 10% of GoPro’s market share, producing the 1,060% profit that was mentioned earlier.
In addition, another possibility for large profits lies with the fact that BRKK’s technology could get bought out by a larger corporation, such as Sony or Canon. BRK Inc (OTCMKTS:BRKK) could find itself in the middle of a bidding war, and sooner than later, with the success they had at the NHL All Star game and the World Cup of Hockey. Indeed, even the very rumor of a buyout offer is often enough to cause the price of a share to advance in a major way.
The iSeeAutomation camera is “Disruptive Technology” – meaning that it is a new, game-changing invention that breaks into a market and “disrupts”, or displaces an already established technology, or a creates an entirely new industry altogether. Examples of disruptive technology include the personal computer (PC) displacing the typewriter, email transforming the way we communicate, cell phones disrupting the telecom industry, the laptop computer combined with mobile computing making a mobile workforce possible, and smartphones replacing cell phones. Time will tell if BRK Inc (OTCMKTS:BRKK)’s technology is such a game-changer.